IN 1945, THE TOWN OF JOHNSONVILLE CONSISTED OF A POST OFFICE, A BAR AND A BUTCHER SHOP. SEVENTY YEARS LATER, ONLY THE BUTCHER SHOP HAS BEEN UPGRADED.
A TOWN WITH ZERO MOVIE THEATERS, ZERO STOPLIGHTS AND 56 OF THE BEST DARN SAUSAGES YOU’VE EVER TASTED.
In 1978, Ralph C. Stayer, son of Ralph F. and Alice Stayer, became president of the company and launched an expansion by selling Johnsonville’s products outside Wisconsin, and eventually outside the United States. Today Johnsonville sausages are enjoyed in over 30 different countries. And the company still remains family-owned.
WHEN ONE TOWN SPENDS 70 YEARS DOING NOTHING BUT MAKING SAUSAGE, YOU MAKE SOME PRETTY GREAT SAUSAGE..
In 1984, Johnsonville began the company’s first direct-sales force. Which, in typical Johnsonville fashion, meant family members traveling around in an RV, grilling sausages on the spot and offering samples to grocery store owners to secure distribution.
Johnsonville, Wisconsin is a town with a population of just 80 people, and everything we do is for the love of sausage. We don’t cut corners. We don’t do things the quick or the easy way. We do things the way we’ve done them since 1945.
SOME TOWNS HAVE PARADES TO CELEBRATE DIGNITARIES OR FOUNDERS. WE HAVE A PARADE TO CELEBRATE SAUSAGE.
Today, 70 years removed from a small butcher shop in a small town, Johnsonville sausage is enjoyed in over 33 countries around the world, but it still comes from one place – Johnsonville, Wisconsin.
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